
Recently I’ve started using NutshellMail. It probably wouldn’t have hit my radar if our company — Constant Contact — hadn’t acquired it, but after learning a little bit about it I decided to give it a whirl.
NutshellMail is an email solution where a person can receive a daily email digest of all the relevant social media interactions going on in that persons social network. It doesn’t hurt that I fit the criteria of a NutshellMail user, someone that on average has too much on their plate to really engage in social media, but still wants to be part of the conversation. After a few days of testing NutshellMail I can already see that it’s going to change my social media experience — and make things a whole lot easier.

If you have visited the Labs website before or know anything about the group then you are aware of our commitment to researching new technologies. Cool Stuff Week was in part about devoting a week to look into these new technologies without necessarily being sold on their potential benefit. I spent my week working mostly on OpenSocial, a set of common APIs for developing social networking applications and social mashups. If you are interested in OpenSocial or developing social applications for your small business or otherwise read on.
Why build a Facebook application? At Constant Contact, we talk a lot about the importance of building relationships and clearly social networks are yet another way to build and develop relationships - whether it is with your clients, customers, members, family (for better or worse!) and all the other relationships we have in our day-to-day lives. We believe that it is important to connect all your relationships from a variety of places, so a Facebook app can help enable that. How?
Learned new tools from my business.